Our Story
Brand Capital was founded in 2025 by Micah Davis and Ben Meaney after decades running marketing inside financial services — owning brands, running campaigns, and carrying the number. They started the firm because companies kept coming to them with the same question: how do we build a brand that still gets found? The answer had changed. So they built one place to handle all of it — brand strategy built for AI search, with the design and website to match.
The through-line: every brand they built had to be found before it could be chosen. That was true when the channel was search. It’s more true now that the channel is an answer.
NUMBERS
40+
years of combined marketing leadership
Founded and run by two marketing executives, not a layer of account managers.
$1.4B
in deposits driven
19,000 new customers acquired alongside it.
600K+
social mentions
12.4 million video views across the same campaign work.
87
eNPS
On an employee engagement program we built.
40+ years of building brands
from the inside.
Operators,
not advisors.
Our Method
How an engagement runs.
Four steps, in this order, on every engagement — from finding out where you stand to measuring what changed after launch.
Step 1 Findability audit
Where you rank, where AI mentions you (and doesn’t), what competitors own, and what’s blocking you.
Step 2 Answer architecture
Sitemap, page structure, and messaging built around the questions your buyers actually ask.
Step 3 Design & build
A modern, fast, on-brand site with structured data and semantic markup baked in — not bolted on.
Step 4 Launch & measure
Search Console, AI-citation monitoring, and a 90-day optimization loop after launch.
Brands we’ve built and campaigns we’ve run
Our Foundation
Built on purpose, drivenby performance
Team
The team behind the brands
A small senior team, not thirty-seven. You work directly with the people doing the work.
2
Founders
Micah Davis
Co-Founder
Ben Meaney
Co-Founder
1
AI Operator
Josiah Davis
AI Operator
