It means the site is structured to answer the questions buyers ask in search and AI systems. Content architecture, semantic HTML, structured data, proof, and performance are designed together from the start.
Yes. Technical SEO, search intent, content structure, performance, and measurement remain essential. AEO and GEO extend that foundation to AI-generated answers and recommendations.
Only when the current strategy or identity cannot support the website the company needs. Brand strategy and visual identity can be scoped separately or combined with the website engagement.
The agreed page set, answer-first content architecture, responsive visual design, semantic development, structured data, performance work, analytics setup, and launch verification.
Start with a Findability Audit. It shows what the current site is communicating, where discovery breaks down, and which changes belong in the website scope.